NÚCLEO AMPARO

The Núcleo Amparo was created with the purpose of offering excellent palliative care, supporting patients living with serious illnesses and their families. More than just medical assistance, the Center proposes a model of comprehensive, empathetic, and continuous care, accompanying each stage of the journey with presence, expertise, and humanity.

The visual identity we developed translates this essence: warmth, trust, and lightness, balanced with the solidity of a specialized and committed team. Soft, earthy tones combined with a modern and accessible typography reinforce the project’s serene and human tone, communicating the value of deep care, one that respects each person’s time, choices, and individuality.
The result is a brand that symbolizes constant presence and genuine support, a visual representation of what the Núcleo Amparo does every day: making life’s hardest moments a little less hard, and never faced alone.