CAIZ

Caiz is a Slow Fashion brand created in Rio de Janeiro by Andreza.
Its main purpose is to create pieces for black women who are on the rise in their careers.

These are exclusive pieces with unique designs that promote self-esteem, elegance and confidence in their clients' image.
Andreza understands that beautifying these women strengthens a structure.
The woman who uses CAIZ feels safe and supported to deal with the challenges of everyday life.

The challenge was to create a strong brand that would make its concepts tangible.
For the logo, the basis for building the letter "a" was the Adrinkra AYA symbol, a symbol of resistance, growth and flourishing in any soil.

Andreza's grandfather worked for several years on the Rio de Janeiro docks and based on this, as a graphic support, the idea was to use the shape of containers, varying in size, representing different bodies. With strong, cheerful colors joining the visual system.