Exhibition - ESPANTO!

Espanto! is a project that seeks to take art outside of traditional galleries and museums, creating a new connection between people and works, regardless of where they are exhibited.

The idea is to rethink what defines an art space and encourage the public to see creativity in unusual places.

Curated by Luiza Testa, the first edition has already set the tone for what the project wants to provoke: an exhibition in a laundromat! The idea is precisely to cause this "amazement" in the public, by finding art where no one expects it, and thus transform the way we interact with it.

The objective of the visual identity was to convey, through typography and graphics, the fluidity and versatility of the possible spaces where the exhibitions could take place. The dynamic forms of the typography were designed to reflect this idea of movement, while the color palette was chosen with the intention of arousing the public's curiosity and instigating them to want to know more about what is to come.